If we have to make a qualified decision on which marketing agency in Maine is the best, we would have to say that it would be impossible to do, mainly because to be considered the best, an agency must have gone there the rigorous screening process of an award-giving body.
Unfortunately for you, you won’t find any award-giving bodies that recognize online marketing agencies. At least you will not find one in Maine. But this much we can tell you, though: In Maine, there are many professional agencies that specialize in online marketing. But what exact do they do? Read below or contact us to know.
Brand building – More than telling people your company name, your brand tells your target market the narrative on what your company does and what it is all about. Branding is important because it will make your company more likable, and more importantly, easier to remember. When a marketing company says it does brand building, you can expect to get ideas on a company logo and tag line.
Search Engine Optimization
SEO is the art and science of making websites rank on Google. Although there are seo specialists and agencies out there that deal only with search engine rankings, online marketing companies include it in their menu of services. If you have a website, you have to have it optimized for the search engines if you want your business to gain credibility. For some reason, people automatically assume you are a good business if you rank in the search engines.
Paid advertising campaigns
Advertising on the Internet is different from advertising on TV, radio, and newspapers. This is because of the pay-per-click model whereby you only pay whenever somebody clicks on your ad. The typical rate is a few cents to a few dollars per click. While it may seem that this advertising model is cheap, the truth is that without the right knowledge, you could end up wasting thousands of dollars in one advertising campaign without anything to show for it. It is much better to hire an online marketing company that has experience in PPC advertising.
Reputation management is all about making your brand well-known in the social media sites like Facebook and Instagram. It’s also about making sure that nobody slanders your brand. While anybody can write posts and upload pictures on social media how, the truth about brand is that it takes more than a few simple clicks. You have to have a strong message that attracts people to you. And you can only write something compelling if you have experience in marketing.
Video marketing is another platform where you can promote your business. Just like search engine optimization, video marketing is something that is best left to the experts. Why? Because it takes technical knowledge to make videos rank and it takes a strong marketing mind to have a video that people would love to watch and share.
The agency you hire may only offer a few of the services we mentioned here.